Lunch at the Museum | March 10, 2020
Avoid the hectic crowds and join us instead of the unveiling of 4X Academy! Only a short walk from the XM Summit, come and experience the beautiful Utah Museum of Contemporary Arts (UMOCA). Connect with fellow conference participants in a relaxed, casual environment while enjoying a finely crafted lunch, just for you!
Coffee with Cory | Live every Thursday
Register now to grab a cup of Coffee with Cory to receive tips, ideas, and tools to help you improve your customer, employee, brand and innovation experience! Don’t miss out! Every week we discuss a new topic, sometimes with guests!
One of the biggest challenges is knowing you need to be listening to customers, employees, and other stakeholders but there are many places and times you could listen – picking where to do it can be overwhelming. Thinking about when to listen in a systematic way makes this easier and allows the efforts you undertake to be focused and effective. Do you know when it makes the most sense to listen? Enjoy part 1 of why listening matters.
Many of you are asking how this crisis will change the landscape for marketing professionals. However, the changes required will apply to everyone. If you are in business, then you are in marketing! If you think that marketing is just about communications and advertising… you are just seeing two pieces of a much larger puzzle. The way I like to define it is that marketing is all about experiences. “Experience” IS the new branding!
The challenges that come with the current crisis we are living as a result of the infamous COVID-19 are certainly teaching all of us different lessons. From an experience management standpoint, this crisis is proving the core fundamentals that every experience champion should keep in mind: Employee, Customer, Innovation and Brand experiences.
Much like starting healthy lifestyle efforts, Voice of the Customer (VoC) programs have basic elements that everyone should follow. To start running sprints without warming up or building physical capabilities first can lead to injury, and VoC is no different.
Read the full article for some guidelines on how to get started on a healthy VoC program.