Experience is the new competitive advantage.
CUSTOMEREMPLOYEEBRANDINNOVATION EXPERIENCE
Experience is the new competitive advantage.
CUSTOMER EMPLOYEE BRAND INNOVATION EXPERIENCE
80% of CEO’s believe they deliver a superior customer experience…
But only 8% of their customers agree.*
How big is your Experience Gap?
TAKE THE 4XPERIENCE ASSESSMENT
Source: Qualtrics*
WHAT IS 4XPERIENCE?
We can help you, whether you need an extra arm to move your experience strategy forward, or if your don’t know where to start, Here’s what’s in our toolkit:
Voice of the CustomerPersona DesignCustomer Journey MapsMetrics and DashboardingEmployee Journey MapsPricing StudiesDesign-thinking WorkshopsUser ExperienceBrand assessmentCollaboration workshopsFocus GroupsSurveysQualitative ResearchQuantitative Research4Xperience Workshops
Click on each button to find out more!
4XPERIENCE FRAMEWORK
Feeling STUCK or STRUGGLING?
Ditch the Guesswork. Dive into Action.
Four EASY steps to get started.
| 1 |
STRATEGIZE: |
90-days to move your experience design forward and into transformations
Benchmark analysis
Prepare a 90-day plan
12 Weekly 60-minute sessions for strategizing, setting goals & staying accountable
Monthly group-webinars on specialized topics
In-person 8-hour group workshop in the majestic Canadian Rockies
| 2 |
OPERATIONALIZE: |
Hassle-free outsourcing
Why spend time recruiting and onboarding when you can have an expert team backing you up? While you focus on your vision and growing your business, let our team of 4Xperts get your experience work done. We will collaborate with you to:
- Manage your research needs:
Tool selection, design, roadmap and analytics. - Weekly coaching sessions to strategize, set goals and accountability
- Group-webinars specialized topics related to the 4Xperience
- Quarterly in-person group workshop in the beautiful Canadian Rockies
- VIP membership rates to research
| 3 |
ENHANCE: |
Training and Coaching
We’ll help you promote cross-functional collaboration through customized training and workshops that will enhance your teams’ knowledge and customer centric awareness.
Inquire about our Voice of the Customer VoC coaching program!
| 4 |
INNOVATE: |
Design Thinking Engineering
Bring our experts in product and experience design to help you conduct behavioral research and uncover opportunities to innovate your products and services.
NEWS & EVENTS
Listening to the Voices That Matter P1
One of the biggest challenges is knowing you need to be listening to customers, employees, and other stakeholders but there are many places and times you could listen – picking where to do it can be overwhelming. Thinking about when to listen in a systematic way makes this easier and allows the efforts you undertake to be focused and effective. Do you know when it makes the most sense to listen? Enjoy part 1 of why listening matters.
Experience is the New Branding
Many of you are asking how this crisis will change the landscape for marketing professionals. However, the changes required will apply to everyone. If you are in business, then you are in marketing! If you think that marketing is just about communications and advertising… you are just seeing two pieces of a much larger puzzle. The way I like to define it is that marketing is all about experiences. “Experience” IS the new branding!
Pivoting with Experience Management
The challenges that come with the current crisis we are living as a result of the infamous COVID-19 are certainly teaching all of us different lessons. From an experience management standpoint, this crisis is proving the core fundamentals that every experience champion should keep in mind: Employee, Customer, Innovation and Brand experiences.
MEET THE EXPERTS
We have been in your shoes and understand that you need actionable results!
Let’s start with a 30 minute call to talk about your goals.
STRATEGIC INSIGHTS
Cory Davison
Want to know the right strategy to attain your experience results? Cory will help you get unstuck and gain clarity on the best path to get the results that you need.
Cory is one of only 100 Gold Qualtrics Certified researchers and a certified customer experience (CX) expert. With more than two decades of experience as a consultant, entrepreneur and in corporate leadership roles, Cory is a guru in connecting the dots and bringing data into action. Her expertise has been invaluable to companies in several industries: software and hardware technologies, manufacturing, automotive, financial, retail, government, lottery, non-profit, human resources, pharmaceutical and others. Cory has led ground-up B2B and B2C Voice of the Customer programs for companies such as Toyota Motor Corporation, BGA now HSBC in Latin America and SMART Technologies.
Operational Research
Katrina Starnes
Drowning in data? Looking for the real story in the numbers so you can move forward? Katrina will turn complexity into actionable insights, and you won’t even know how the magic happened – she makes it look that easy!
With nearly two decades of experience in market research (both quantitative and qualitative) Katrina and her team are adept at finding creative research solutions that balance client needs and budgets. Katrina’s project work spans numerous industries: transportation, pharma, government, education, retail, advertising, museums, utilities, credit unions, analytics firms and non-profits; as well as typography: customer feedback, B2B, competitive intelligence, advertising effectiveness, employee engagement, grant-funded program evaluation, branding, product development, and more.
DESIGN THINKING ENGINEERING
Becky Wheat-Bain
Want to know what happens when science and experience are combined? We mean designing simple and easy to use products and services. That’s Becky!
A former competitive speed-skater, Becky is relentless. She is a curious expert in human-factors and usability science with 23+ years of direct experience and passion in observing and solving problems with users in mind. With a background in Kinesiology and Engineering she can identify both the human and product perspectives of a problem space. Her experience in a wide range of industries that involve online or offline interactions including: military, medical, emergency response, oil and gas, automotive, commercial and athletic devices provides her the insights to get to the root of an issue and identify opportunities.
OUR CLIENTS ARE
CHANGE MAKERS
“Great! Would love
even more!”
“Superhelpful, really appreciate the case studies”
“4xperience really made me think through the eyes of the buyer. It helps you take a step back from your own perspective and view the whole experience from a new lens.”
“It’s invaluable for us to have the experts providing customized help with access to an open line of communication that 4Xperience provides us.”
“4Xperience is flexible and takes the time to get to know us before rolling into change”
“Liked the conclusions and the solutions offered from the journey map. The collaboration with different departments really helped me understand our interactions with our members.”
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