Listening to the Voices That Matter P1

Listening to the Voices Where to Listen- Part I   One of the biggest challenges is knowing you need to be listening to customers, employees, and other stakeholders but there are many places and times you could listen – picking where to do it can be...

Experience is the New Branding

Experience is the New Branding How Marketing Can Adapt to the New Normal   Many of you are asking how this crisis will change the landscape for marketing professionals. However, the changes required will apply to everyone. If you are in business, then you are in...

Pivoting with Experience Management

Experience Management in Times of Crisis Pivoting with Experience Management during COVID-19 The challenges that come with the current crisis we are living as a result of the infamous COVID-19 are certainly teaching all of us different lessons. The need to adapt and...

Healthy Voice of the Customer Practices

Voice of the Customer Healthy Voice of the Customer Practices  Much like starting healthy lifestyle efforts, Voice of the Customer (VoC) programs have basic elements that everyone should follow.  To start running sprints without warming up or building physical...

Entrepreneurial Challenge

The Entrepreneurial CHALLENGE Are you up for the challenge?   There are moments in life when we are at a crossroad. This is what is happening to ALL OF US right now! The crossroad has two options, you can get overwhelmed and get paralyzed with fear and doubt, or...