
Experience is the new competitive advantage.
CUSTOMEREMPLOYEEBRANDINNOVATION EXPERIENCE
WHAT IS 4XPERIENCE?
Here’s what’s in our toolkit:
Voice of the CustomerPersona DesignCustomer Journey MapsMetrics and DashboardingEmployee Journey MapsPricing StudiesDesign-thinking WorkshopsUser ExperienceBrand assessmentCollaboration workshopsFocus GroupsSurveysQualitative ResearchQuantitative Research4Xperience Workshops

4XPERIENCE FRAMEWORK
Feeling STUCK or STRUGGLING?
Ditch the Guesswork. Dive into Action.
Four EASY steps to get started.
1 |
STRATEGIZE: |
90-days to move your experience design forward and into transformations
Benchmark analysis
90-day plan
12 Weekly 60-minute sessions for strategic planning, setting goals & staying accountable
Peer-group workshop in different locations in the United States & Canada
2 |
OPERATIONALIZE: |
Hassle-free outsourcing
Why spend time recruiting and onboarding when you can have an expert team backing you up? Let our team of 4Xperts get your experience work done. We will collaborate with you to:
- Manage your research needs:
Tool selection, design, roadmap and analytics. - Weekly coaching sessions to set goals, implement best practices and for accountability
- Group-webinars specialized topics related to the 4Xperience
- Quarterly in-person peer-group workshop in different locations in Canada & the United States
- VIP membership rates to research
3 |
ENHANCE: |
Training and Coaching
We’ll help you promote cross-functional collaboration through customized training and workshops that will enhance your teams’ knowledge and customer centric awareness.
Inquire about our Voice of the Customer VoC coaching program!
4 |
INNOVATE: |
Design Thinking Engineering
Bring our experts in product and experience design to help you conduct behavioral research and uncover opportunities to innovate your products and services.

OUR CLIENTS ARE
CHANGE MAKERS
in their devotion to my team and our mission—
I couldn’t ask for a more dedicated, capable,
and caring partner for us in achieving our goals.”
even more!”
“Superhelpful, really appreciate the case studies”
“4Xperience is flexible and takes the time to get to know us before rolling into change”

MEET THE EXPERTS
We have been in your shoes and understand that you need actionable results!
Let’s start with a 30 minute call to talk about your goals.
STRATEGIC INSIGHTS
Cory Davison
Cory is one of only 100 Gold Qualtrics Certified researchers and a certified customer experience (CX) expert. With more than two decades of experience as a consultant, entrepreneur and in corporate leadership roles, Cory is a guru in connecting the dots and bringing data into action. Her expertise has been invaluable to companies in several industries: software and hardware technologies, manufacturing, automotive, financial, retail, government, lottery, non-profit, human resources, pharmaceutical and others. Cory has led ground-up B2B and B2C Voice of the Customer programs for companies such as Toyota Motor Corporation, BGA now HSBC in Latin America and SMART Technologies.


Operational Research
Katrina Starnes
With nearly two decades of experience in market research (both quantitative and qualitative) Katrina and her team are adept at finding creative research solutions that balance client needs and budgets. Katrina’s project work spans numerous industries: transportation, pharma, government, education, retail, advertising, museums, utilities, credit unions, analytics firms and non-profits; as well as typography: customer feedback, B2B, competitive intelligence, advertising effectiveness, employee engagement, grant-funded program evaluation, branding, product development, and more.
DESIGN THINKING ENGINEERING
Becky Wheat-Bain
A former competitive speed-skater, Becky is relentless. She is a curious expert in human-factors and usability science with 23+ years of direct experience and passion in observing and solving problems with users in mind. With a background in Kinesiology and Engineering she can identify both the human and product perspectives of a problem space. Her experience in a wide range of industries that involve online or offline interactions including: military, medical, emergency response, oil and gas, automotive, commercial and athletic devices provides her the insights to get to the root of an issue and identify opportunities.

NEWS & EVENTS ▸
